Products or Services

Generally, the purpose of a commercial website is to sell whatever the business is offering. Therefore, the presentation of product or service information must encourage a visitor to make purchases. In the course of normal business most companies will already possess some effective marketing material for its products or services. However, the simple transfer of brochures to a website, for example, would not necessarily be successful. The internet is a different advertising medium and to some extent has a different target audience.   A successful website design will always require a thorough analysis of the company and its products or services to establish the most effective method of presentation.

Some examples will illustrate the point:

Hine Insurance Brokers

Insurance, especially commercial insurance, is not noted as one of the world's most interesting subjects. Detailed examination of the insurance business revealed that large commercial organisations were well aware of the need to be insured and exactly what was required. However, small to medium sized business were often less clear in their perception of what insurance they should have, or even what types of insurance were available. By segmenting businesses by type, this website was designed to present in a clear and simple manner the choices available to businesses within each sector.

Lewis Phipps - Lettings & Management 

The business of property management in all its forms has lent itself more than most to marketing on the internet. The ability of customers to examine 'property to let' in their chosen area from a remote location is a huge benefit. However, to prevent alienating visitors it is essential that all the properties displayed on the site are actually available. To achieve this, this website was designed to not only display the whole range of accommodation managed by the company, but also to present a completely up-to-date list of available property which is updated regularly by office staff.